A comparison of two national papers (The Guardian and The Daily Mail)

The comparison of these two types of papers have a range of differences, such as the audience is different for both of these newspapers. For example, The Guardian has more of an older generation audience however, The Daily Mail doesn't. The Guardian is a Broadsheet publication which has more in depth texts which focuses on 'hard' news event as well as politics and the economy which is mainly for an older educated audience. However, The Daily Mail is a Tabloid publication which includes 'soft' news such as celebrity stories and gossip, and sensationalist language which is used. A Broadsheet's audience is accredited with the tag 'information seekers' whereas, a Tabloid's audience is tagged 'Emotional participants'. 

For  both newspapers, the Byline is written under the main headline so that the audience can acknowledge the editor. The tabloid has a caption underneath the main visual image however, there is no caption presented in the Broadsheet underneath the main image at the front of the page. In the Tabloid publication, there is often colloquialism used which is aimed at a younger audience. Also, there's more copy's in the Tabloid however there's not that many in the Broadsheet publication.



News Values and Audience Appeal


 The Daily Mail

The newspaper article appeals to a younger audience rather than an older audience because of the layout of the article. It may be relevant to them because it can appeal to their age group more than the older generation. The titles says 'Freedom!' in a big font that covers most of the front page. This big title can draw the attention of the audience. The language register being used is quite informal because of words and phrases used such as 'censored by the left', which refers to the picture. 

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