Pre-Production planning Research: Mood board I have created three mood boards to represent some ideas of inspiration which an help me plan for the posters. 1. 2. 3. Brand Name: Aesthetic Fairtrade Brand Slogan: I have decided to use this phrase: 'You can help' to show that no matter who you are you can always make a difference to help others. This is represented through my brand 'Aesthetic Fairtrade' which is linked to the organisation 'Fairtrade'. Brand Font: My brand name is 'Aesthetic Fairtrade' as it's mainly targeted towards 16-20 year old females that love the aesthetic style of fashion but also, because it's linked to Fairtrade, the money produced would be helping others. Brand Logo: I have chosen a crown to represent the logo of the brand because, it looks professional and sophisticated but also quite chic because of the font. The brand logo is important because it presents the brand itself so