A Level Media

Fairtrade Fairtrade is a global movement with a strong an active presence in the UK, represented by the Fair-trade Foundation. They support small scale farmers and workers. Fairtrade products are marketed to consumers through the website as it shows a range of products that   they can buy in shops. People can locate this brand easily as the Fairtrade mark is presented on each product. A company may choose to work in partnership with this organisation because Fairtrade is good for business. This is because research shows that nearly 9 out of 10 people consumers trust Fairtrade. This would be good for the company as the more people trust the Fairtrade brand, the more people would buy their product. Also, 4 out of 5 people say that having an ethical label on a product showing it is sustainable increases the likelihood of them buying a product. Fairtrade is used in many poster adverts, examples are below. Brands that marketise Fairtrade Divine Chocolate Divine chocolate i

The Paradise Papers story coverage 1. Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader. On Monday 6th November, the main headlines covered leaked documents revealing the financial details of the super rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax. The Daily Mail uses the verb 'dragged' in the main headline to convey the message 2. Write a paragraph outlining why you think The Guardian created a series of news articles looking at the same issue and how that may reflect the newspapers poitical ideology and news values. 3. Look at The Mirror, The Daily Telegraph, Daily Express and The Independant online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions. 4. Look at the online

Ownership and Regulation How many organisations own national newspapers and do any companies own more than one title? If so, are these titles linked together?  Some comapnies do own more than one newspaper and the titles of those are linked together. An example of this is the express newspaper ltd are called daily star and daily express. News international newspapers: The sun and The Times. Trinity Mirror: The Mirror and New Day. Express newspapers ltd: Daily Star and Daily Express. Guardian newspapers ltd: The Guardian.        

Advertising  Old Spice What is being sold? Old Spice sells different products for men including: Deodrants, antiperspirants, fragrances, body spray, shampoos, body washes, soaps and styling. Old Spice is an American brand of male grooming products and is manufactured by Procter and Gamble. The type of product being sold in this particular advert is the shower gel which it at the price of around three pound. Who is the target audience? The target audience of this product is young men at the ages of 12-34. This is so that Old Spice can compete with the other company known as Axe. Old Spice were aiming to reach am audience of guys who want to smell great, but not to take themselves too seriously. And therefore, they came up with the slogan 'Smell like a man, man'. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that so they created a new audience. What representations are evident in the advert? Th

The impact of technological change on newspapers  http://www.dailymail.co.uk/tvshowbiz/article-5057603/Kylie-Jenner-sparks-pregnancy-confusion.html The paywall is being used in an attempt to protect revenue and profits for these companies

The Big Issue Analysis The main image on the front of the the magazine is a close up of Morissey which is centered to the middle so that it's the main visual image that attracts attention towards the magazine. This image is portraying the focus of Morrissey when he was younger, on the main cover of the magazine. The use of black and white reflects the age of the music, e.g 1980's indie pop. The masthead is in the top left corner and is presented in a house style as it's different from other magazines; it's a banner as the bold white font stands out from the coloured background. Underneath the main visual image is the main cover line which says: 'The Making of Morrissey' is big and bold which makes it clear to see for the audience. The masthead is located in the top left corner of the page and is medium sized however the font is bold so that it stands out to the audience. Because of the coloured background, the white colour brings attention to the masthead