Fairtrade

 Fairtrade is a global movement with a strong an active presence in the UK, represented by the Fair-trade Foundation. They support small scale farmers and workers. Fairtrade products are marketed to consumers through the website as it shows a range of products that   they can buy in shops. People can locate this brand easily as the Fairtrade mark is presented on each product. A company may choose to work in partnership with this organisation because Fairtrade is good for business. This is because research shows that nearly 9 out of 10 people consumers trust Fairtrade. This would be good for the company as the more people trust the Fairtrade brand, the more people would buy their product. Also, 4 out of 5 people say that having an ethical label on a product showing it is sustainable increases the likelihood of them buying a product. Fairtrade is used in many poster adverts, examples are below.

Brands that marketise Fairtrade

Divine Chocolate


Divine chocolate is a featured brand of the Fairtrade organisation. 






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