Pre-Production planning
Research: Mood board
I have created three mood boards to represent some ideas of inspiration which an help me plan for the posters.
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Brand Name: Aesthetic Fairtrade
Brand Slogan:
I have decided to use this phrase: 'You can help' to show that no matter who you are you can always make a difference to help others. This is represented through my brand 'Aesthetic Fairtrade' which is linked to the organisation 'Fairtrade'.
Brand Font:
My brand name is 'Aesthetic Fairtrade' as it's mainly targeted towards 16-20 year old females that love the aesthetic style of fashion but also, because it's linked to Fairtrade, the money produced would be helping others.
Brand Logo:
I have chosen a crown to represent the logo of the brand because, it looks professional and sophisticated but also quite chic because of the font. The brand logo is important because it presents the brand itself so that it can gain recognition by others.
Mock-up Poster 1
This is a mock up version of my final version of the poster. The placement of the logo and slogan will be the same because the top left hand corner is a suitable place to put it. I like the idea of having one main visual image with either one or two people on the front cover in the middle. This would look ideal for the brand as the aesthetic clothing an be presented through the model clearly.
This image above is an inspiration as the location of the photo is an ideal place. The image itself looks aesthetic as well as the clothing.
These two pictures are also other ideas for inspiration. I like the clothing style and backgrounds of these photos as it's casual but candid pictures at the same time which make the picture look perfect. I could also do the poster landscape however, i think that it would look best portrait to make it look more like a professional poster.
Pitch
My poster will have one main image of a female model representing clothing of this brand. The word 'Aesthetic' in the brand name will also be presented through the image as the clothing style will fit the theme. The poster image will be taken outside where there is the scenery of 'nature and the environment', this links to Fairtrade and how it's about equality and can change the life of others. The mock-up poster is an example of what the model would be wearing however, i will most likely choose one model instead of two so that the audience focus on the main model.
Statement of Intent
Media Language
For my poster, i will have one main visual image of the model wearing an outfit for the front cover so that it's clear and stands out to capture the audience's attention. The brand name is within the logo itself and will be placed in the left corner with the slogan underneath.
Media Audience
My target audience is aimed at 16-25 year old females who like the 'aesthetic' style of clothing that has a different look to others and is unique in it's own way. The clothing is suitable for young people because they are more likely to buy and wear these items.
Media Representation
The audience will be able to relate to these products because the type of clothing shows off their individual style which can get the audience's attention. The pose and background will give a 'aesthetic' vibe to the photo for an appealing look.
Media Industries
The company 'Fairtrade' is working with my brand 'Aesthetic Fairtrade' so that Fairtrade is incorporated within the brand. This is for a good cause as it gains more recognition through this brand so that the money will help others. The products will appear in two main campaign posters and an advert.
Images:
This is the shot i will be using or my first poster:
I have decided to use this shot out of all the others because it represents the brand and style through the clothing clearly presented. Also, it fits the aesthetic vibe that was intended in the first place and therefore links in with the theme.I have cropped some of the background from the original picture because i wanted to have the background completely plain so it looks clean and professional.
Research: Mood board
I have created three mood boards to represent some ideas of inspiration which an help me plan for the posters.
1.
Brand Name: Aesthetic Fairtrade
Brand Slogan:
I have decided to use this phrase: 'You can help' to show that no matter who you are you can always make a difference to help others. This is represented through my brand 'Aesthetic Fairtrade' which is linked to the organisation 'Fairtrade'.
Brand Font:
Brand Logo:
I have chosen a crown to represent the logo of the brand because, it looks professional and sophisticated but also quite chic because of the font. The brand logo is important because it presents the brand itself so that it can gain recognition by others.
Mock-up Poster 1
This is a mock up version of my final version of the poster. The placement of the logo and slogan will be the same because the top left hand corner is a suitable place to put it. I like the idea of having one main visual image with either one or two people on the front cover in the middle. This would look ideal for the brand as the aesthetic clothing an be presented through the model clearly.
This image above is an inspiration as the location of the photo is an ideal place. The image itself looks aesthetic as well as the clothing.
These two pictures are also other ideas for inspiration. I like the clothing style and backgrounds of these photos as it's casual but candid pictures at the same time which make the picture look perfect. I could also do the poster landscape however, i think that it would look best portrait to make it look more like a professional poster.
Pitch
My poster will have one main image of a female model representing clothing of this brand. The word 'Aesthetic' in the brand name will also be presented through the image as the clothing style will fit the theme. The poster image will be taken outside where there is the scenery of 'nature and the environment', this links to Fairtrade and how it's about equality and can change the life of others. The mock-up poster is an example of what the model would be wearing however, i will most likely choose one model instead of two so that the audience focus on the main model.
Statement of Intent
Media Language
For my poster, i will have one main visual image of the model wearing an outfit for the front cover so that it's clear and stands out to capture the audience's attention. The brand name is within the logo itself and will be placed in the left corner with the slogan underneath.
Media Audience
My target audience is aimed at 16-25 year old females who like the 'aesthetic' style of clothing that has a different look to others and is unique in it's own way. The clothing is suitable for young people because they are more likely to buy and wear these items.
Media Representation
The audience will be able to relate to these products because the type of clothing shows off their individual style which can get the audience's attention. The pose and background will give a 'aesthetic' vibe to the photo for an appealing look.
Media Industries
The company 'Fairtrade' is working with my brand 'Aesthetic Fairtrade' so that Fairtrade is incorporated within the brand. This is for a good cause as it gains more recognition through this brand so that the money will help others. The products will appear in two main campaign posters and an advert.
Images:
This is the shot i will be using or my first poster:
I have decided to use this shot out of all the others because it represents the brand and style through the clothing clearly presented. Also, it fits the aesthetic vibe that was intended in the first place and therefore links in with the theme.I have cropped some of the background from the original picture because i wanted to have the background completely plain so it looks clean and professional.
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